Our services
According to your needs
Marketing strategy & design
Market analysis
Developing a brand strategy
Social networks
Creation of visual identity
Packaging design
Talent management
Career management
Collaboration with partners
Support in the selection of factories and suppliers
Product development
Support in product creation
Optimization of manufacturing processes
Quality control and compliance with health standards
Our story
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We've created food brands that have quickly exploded in popularity in recent years, with bold, eye-catching designs. After supporting several brands in their development, we quickly realized we had a knack for creating brands that stand out.
That's when we decided to take the experience even further: create impactful brands, collaborate with bold content creators, and shake up the rules of food marketing. And there you have it, Outsiders Food was born!
A marketing agency dedicated to entrepreneurs in the sector. Branding, marketing strategy, food production—our mission is to propel those who dare to think outside the box. Because being an outsider means daring to do things differently—and that's often how the greatest successes are born!
Our portfolio
Bobba is the first ready-to-drink bubble tea made with an infusion of real tea and unique fruit juice beads. After a couple of lab tests, multiple failures, and a close collaboration between Quebec and Taiwan, the incomparable Bobba bubble tea was born. Real matcha tea, white tea, or black tea with fruit juice beads—and nothing else. And with less than 15 grams of sugar and fewer than 90 calories per bottle, it's hard to resist the temptation!
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In 2024, Silly Billy was born from boldness and creativity, bringing a breath of fresh air to the world of condiments while combining the comforting tartness of pickles with a dose of infectious humor. In a market where originality was rare, Silly Billy is proud to introduce a revolutionary range of condiments made with premium ingredients.
Enhance your favorite dishes and add some spice to your life with our spicy honey infused with hot peppers. Offering the perfect balance of sweetness and heat, it brings a bold and flavorful touch to every bite.
Our artists
Nate Todd
Nathan Todd, better known as Nate Todd, is a fast-rising food creator from Quebec. After only a year and a half of creating content, he now has over 160k subscribers and has amassed a
impressive total of 55 million views in 2024 on TikTok and Instagram. Nathan is a must-have on the team.
@nate.todd
Contact us
Ghostea represents the perfect fusion of the vibrant world of pop art and the world of bubble tea. What's better than being able to get your bubble tea at any time of day and enjoy it in good company! This is what inspired us to create our range of ready-to-drink bubble tea.
Ghostea is the perfect union between the good taste of our ingredients and the pleasure of our flavors that will always remind you of your best childhood memories.
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Pauline came from the desire to offer a range of premium quality ready-to-cook pastry and dessert products.
In 2020, the company decided to launch a completely decadent new sub-range, this time revolutionizing the products that our grandmothers always cooked for us.
Pauline is a signature of quality, a promise that all our products are approved by the strictest judges, our grandmothers.
